About me


In order to create appropriate experiences that align with people’s needs, wants, and dreams, designers need to maximise participation of every stakeholder in the design process. With 8 years of experience in user experience and interaction design, I graduated from the Master in Graphic Design at NCSU, a program that focuses on research-based design, expanding my skills in communication and user experience design.

Right now I’m running the UX Clinic, an initiative to share design expertise with the software development community, broadcasting a new episode every three weeks via a Hangout On Air.


Visiting UX Design Researcher
Nearsoft // January 2014 – Present

  • Organizing and running the UX Clinic, an initiative to share our design expertise with the community
  • Giving structure and consolidating the UX Team, leading a group of designers through the implementation of the Human-Centered Design approach
  • Facilitating workshops for software developers to practice and get familiar with the design process

User Experience Design Intern
T-Mobile // May 2012 – August 2012

  • Collaborated with visual designers, interaction designers, and user experience
    researchers to develop product design and service design
  • Led focus group studies and contributed to user research studies for mobile phones,
    services, and prototypes with representative end-users
  • Participated in the creation of visual and interaction design for in-house mobile phone applications

Lead User Experience Designer
Nearsoft // April 2008 to July 2011

  • Worked as a lead designer in charge of User Experience, Interactive User Interfaces,
    and Usability for websites and Web-based applications
  • Conducted front-end project scoping and concept development
  • Produced and iterated on both low and high fidelity prototypes
  • Led multidisciplinary team members using Agile methodologies such as SCRUM.
  • Managed projects with multidisciplinary team members using Agile methodologies
    such as SCRUM
  • Facilitated client feedback and project delivery

Co-founder & Interaction Designer
Datashelves.com // November 2010 – December 2011

  • Rallied a team of entrepreneurs coming from different backgrounds, but with the same passion to build and design a new product
  • Created Datashelves, a Q & A website focused on helping users find answers to their questions using hard data

Creative director & Co-founder
Insignia Comunicación Visual // October 2007 – April 2010

  • Developed web solutions for business owners and information technology
    outsourcing companies

Web User Interface Designer
E‐Business Consultores // 2005‐2007

  • Web and graphic design for software products for government and business

Canalsonora.com // 2004-2005

  • Web and graphic design for a news portal and local social network

University of Arizona // 2003

  • Participated in the development of web projects in the Department of Disability and
    Psychoeducational Studies, in the area of Graphic Design on Disability


Teacher Assistant
North Carolina State University // August 2012 – May 2013

Program: Bachelor of Graphic Design
Lead Faculty: Adjunct Faculty Amber Howard, Ph.D.
Course: Online and Mobile Interaction Design Systems

  • Assisted students in synthesising and presenting front-end research for their interaction design projects
  • Presented and created interaction design demonstrations for prototyping responsive web experiences in HTML5 and CCS3
  • Reviewed and provided feedback on students’ projects

Teacher Assistant
North Carolina State University // August 2012 – May 2013

Program: Bachelor of Graphic Design
Lead Faculty: Associate Professor Kermit Bailey and Adjunct Faculty Pinar Ceyhan
Course: Sophomore Studio/Lab: Image and Technology

  • Facilitated in-class critiques and discussions where students were encouraged to analyze the role of the used technologies in the construction of meaning
  • Presented and created graphic design demonstrations for digital photography, large format representational techniques, and 2D animation
  • Prepared drafts for different projects that helped to reshape the course based on results of a previous research assistantship

Research Assistant
North Carolina State University // January 2012 – May 2012

Research Project: Methods for Teaching Technology at the Undergraduate Level
Faculty Researcher: Associate Professor Santiago Piedrafita
Purpose: To identify areas of opportunity for the development of web-based courses and online curriculum in the graphic design bachelor’s program

  • Conducted an in-depth analysis of articles, organisations, and websites to identify parameters that would support student learning through a variety of technologies based on principles of experience design.
  • Redesigned web-based assignments to better represent parts of the design process in an online environment.

Adjunct Professor in Interaction and Graphic Design
Universidad TecMilenio // August 2009 – December 2010

  • Taught courses on interaction design and graphic design theory in the Bachelor of Graphic Design and Animation department
  • Designed course objectives focusing on the development of competencies – attitudes, skills, and knowledge – using the constructivist theory of knowledge emphasised by the university


North Carolina State University // Fulbright Scholar
Master of Graphic Design // 2011 – 2013

Universidad del Noroeste (now Universidad del Valle de México) // Hermosillo, Mexico
Bachelor’s Degree in Graphic Design // 2000-2004


Software: Adobe Photoshop // Adobe Illustrator // Adobe Flash // Adobe InDesign
Technologies: HTML5 // CSS3
CMS: WordPress


English (bilingual proficiency) // Spanish (native language)


Social Play and Bimanual Activities through Interactive Experiences for Children with Cerebral Palsy.
International Association of Societies of Design Research 2013 Conference Proceedings // August 2013

This paper explores a digital interactive system as a means for promoting social play and the mastery of bimanual activities in children between six and eight years old with Cerebral Palsy. Achievements of both of these goals will improve their performance in daily activities and have roles that are more active in social settings. Prototypes shown feature the design of multiplayer interactive experiences in combination with Tangible User Interfaces (TUI) – a type of interface that combines physical objects and digital interfaces– adding the therapeutic benefit gained from manipulating physical objects.


Game Art and Development Semifinalist
Adobe Design Achievement Awards // July 2013

Achieved semifinal status in the 2013 Adobe Design Achievement Awards. The Adobe® Design Achievement Awards celebrate student achievement reflecting the powerful convergence of technology and the creative arts. The competition – which showcases individual and group projects created with industry–leading Adobe creative software– honors the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, game developers and computer artists from the world’s top institutions of higher education.

Honorable Mention – 9th Student Interaction Design Research Conference (SIDeR 2013)
Aarhus University // April 2013

For 24 hours, ten student teams from all over the world competed online to design a concept that brings together users with different backgrounds for their mutual benefit, thus showing how technology can empower through interaction.

Graduate Faculty Award for Academic Excellence
North Carolina State University // May 2013

Demonstration of academic and design excellence, contribution to the learning environment and potential to engage the profession.

8th Annual NC State Graduate Research Symposium
The Graduate School and the University Graduate Student Association – North Carolina State University // March 2013

In recognition of outstanding research in Design discipline

Fulbright Scholar
The Fulbright Foreign Student Program // July 2011

The Fulbright Program is the flagship international educational exchange program sponsored by the U.S. government and is designed to increase mutual understanding between the people of the United States and the people of other countries. 

Excellence in Teaching Award
Universidad Tec Milenio // May 2010

Every year the Excellence in Teaching Award recognizes the achievement and dedication of eight faculty members from each campus.

North American Mobility Exchange Grant
Trilateral Consortium on Capacity Building in Community Rehabilitation and Disability Studies (CCRDS) // August 2003

This project focuses on strengthening our social capital through the development of human resources for community rehabilitation and disability study contexts. The immediate target group are students preparing for future positions as rehabilitation professionals and leaders of disabled peoples’ organizations.

Esposos Maldonado Scholarship
Esposos Maldonado Foundation // August 2000

Esposos Maldonado foundation finds and provides scholarships to undergraduate students with academic excellence that want to achieve success through education.